Victoria Pilate, Ph.D.
Shoebox Projects (1-3) - Supplement Information
Shoe Box 1 – The Saucy Art Exhibit
You are a new hire for a local art museum.  You are assigned to a team to
organize an art exhibit.  Your shoebox contains some pieces that are being
contemplated.  Your job is to develop the art exhibit given several diversity and
ethical issues.  

A museum has both permanent collection and rotating or visiting exhibits. The
Saucy exhibit will be a special exhibit in which art is loaned to the museum.  
The museum has several permanent exhibits which have gained considerable
fame. One of which is an extensive Islamic and Jewish collection; the latter of
which was donated about five years ago by a very religious, Orthodox family.  
Another of the permanent exhibits is a collection of Native American and African
American artifacts.  Because of the extensive collection of Islamic art, the
museum often has Muslim visitors, particularly from local Muslim schools.  The
museum is also next door to a large Catholic church which has a school;
children from the school often come by the museum after school.  Admission
to the museum is free for children.

The Saucy exhibit will feature art in which nudity or adult themes such as
sexuality are depicted.  Most of these depictions are in the form of paintings or
sculptures. However, the director is negotiating to get some Maplethorpe
photographs (which depict male genitals).  As Islamic and Orthodox Jewish
cultures frown on public nudity or immodesty, do you foresee any conflicts?  
Would these be the same kinds of conflicts that might occur from the Catholic
church next door?  Do you have ethical responsibilities to alert the neighboring
church and Islamic school or even benefactors who specifically support the
museum because of the Islamic and Jewish collections?

Suppose an imam of a local mosque approaches you either before the exhibit
opens or after it has opened about the Saucy exhibit and objects to its
provocative content.  Discuss how to address the concerns.  Further, discuss
any issues if the situation is that local mosques and synagogues provide
substantial funding to the museum (say 10% of revenue comes from
donations either from the religious organizations or from their members
because of contribution drives led by the mosques and/or synagogues). In that
case, do you have any "customer service" responsibilities?  Is there a happy
medium?

Consider any security risks because of the exhibit.  Discuss the issue and
estimate any additional costs.  In your discussion, consider what has occurred
at other controversial art exhibits. At what point does the exhibit become more
trouble than its worth?  Discuss breakeven and profit making.  Use mock data
to estimate both the breakeven point and a reasonable expected profit level.
What are the sensitivities to exhibit revenue and are they different for this exhibit
than for a less controversial exhibit?

http://news.bbc.co.uk/1/hi/entertainment/arts/4215955.stm
http://news.bbc.co.uk/1/hi/entertainment/arts/4214680.stm
http://news.bbc.co.uk/1/hi/world/europe/3408511.stm

Nationally, museum and opera benefaction (e.g., people who donate money to
cultural organizations to ensure their existence) is down.  Long time patrons of
the arts, frankly, are dying.  New patrons for the future are needed. One theory
about bringing in new (e.g., baby boomer and younger) patrons is to “draw
outside the lines” and be "cutting edge."  Speak to this and in doing so
consider the article of a cultural event of a similar saucy nature.  How can you
avoid the fate of this over the edge event?

http://news.bbc.co.uk/1/hi/wales/2256542.stm
http://news.bbc.co.uk/1/hi/entertainment/reviews/3090060.stm

Lastly, comment on the Vanessa Beescroft work. Is it racist? Does it depend
on the race of the artist? Speak to the threshold between edgy and
unacceptable for art. Is there a different threshold for art versus interpersonal
relations at work?


Shoe Box 2  -- The Usher Credit Card
In addition to the issues discussed in the shoe box, consider the following
ethics and diversity issues.

At present, the company is marketing the credit card in mainstream
magazines, typically magazines with older but "hip" readers. However, it plans
to expand to urban and hip-hop magazines or other mediums.

Discuss the implications of expanding to urban and hip-hop magazines. In
particular, discuss the change in readership of those publications.  The
readers of these publications will likely be younger, of color and have lower
levels of disposable income if market data hold.  Is it ethical to push the credit
card to people with more modest income levels?

Consider the financial data in the shoebox.    Will the credit card be a poor
ethical move for young individuals who lack experience in credit management?  

Discuss why Usher was used and not another popular star either in movies or
music.

Contrast and compare the Usher credit card with the prepared debit card
described in the other article.  Is this some vague hint of exploitation or is this
an opportunity to serve underserved markets?  Speak to the balance between
offering a necessary service with offering a needed service which is often
misused by the consumer.
http://msnbc.msn.com/id/5604822/
http://career.hispanicbusiness.com/tools/news/story.asp?id=15566
http://www.insurance.wa.gov/factsheets/factsheet_detail.asp?
FctShtRcdNum=16

Shoe Box 3 – AIDS Campaign
Your job is to develop an educational campaign on AIDS and child rape for
Africa.  Your work should include how to disseminate information and how to
assess the effectiveness of the campaign. The information in the shoe box
suggests selection of a spokesperson.  Discuss the demographic
characteristics of a spokesperson then suggest names.  In your discussion,
consider the following:

Is one person better for America than for Africa?  Is there truly an international
spokesperson?  

Consider the following individuals:  King Abdullah of Jordan, Muhammad Ali,
Tiger Woods, Michael Jordan, soccer star David Beckham, Bill Clinton, and
Oprah.  Evaluate these as possible spokesperson then select one. Be
prepared to speak as to why that person was chosen.

In your shoe box, you have information on other information campaigns.  Speak
to why these were and were not successful.  How can you make this campaign
successful in light of these other campaigns?  Discuss how to overcome
cultural obstacles.

Part of the goal of this campaign is to address child rape in Africa.  Sadly, one
"rumor" in many southern African countries is a man can cure himself of AIDS
by having sex with 100 virgins.  Social activists attribute this misinformation as
the reason for the rise in rapes of girls and babies.  Speak to how you combat
such misinformation. Consider that much of information in African societies is
communicated via informal channels. Can this be turned around to be used to
disseminate correct information?  
http://www.aegis.com/news/suntimes/1999/ST990401.html
http://www.globalchange.com/ttaa/ttaa%2014.htm

Consider the following literacy and other data.  Incorporate these data into
designing your campaign.  

http://www.uis.unesco.org/en/stats/statistics/literacy2000.htm

http://www.uis.unesco.org/ev.php?
URL_ID=5204&URL_DO=DO_TOPIC&URL_SECTION=201

http://www.africandemographics.com/